yabo网站登陆_网页版

0784-401677208

在线客服| 微信关注
当前位置: 首页 > 企业新闻

Google Selects comScore as Brand Safety Measurement Provider【yabo网页版】


本文摘要:comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials™ (vCE) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context – both in general and for specific campaigns, on both mobile and desktop platforms. 1、This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. 2、comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context – both in general and for specific campaigns. 3、To power this solution, comScore uses a proprietary brand safety engine that is integral to our validated Campaign Essentials (vCE) suite.“Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,” said Dan Hess, executive vice president of products at comScore. “We’re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.” About comScore comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence withvast demographic detailstoquantify consumers’ multiscreen behavior at massive scale.This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively.Withmore than 3,200 clients andglobal footprint in more than 75 countries, comScore is delivering the future of measurement.Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visitcomscore.com. Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from our collaboration with Google and our vCE family of products. These statements are based on our current expectations of future events and involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to: the features and characteristics of our products and technology; our integration with Google and other partners; the effects of our merger with Rentrak Corporation; the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; and the acceptance of new products and methodologies by the industry, including existing and prospective comScore clients and partners. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

yabo网页版

comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials™ (vCE) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context – both in general and for specific campaigns, on both mobile and desktop platforms. 1、This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. 2、comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context – both in general and for specific campaigns. 3、To power this solution, comScore uses a proprietary brand safety engine that is integral to our validated Campaign Essentials (vCE) suite.“Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,” said Dan Hess, executive vice president of products at comScore. “We’re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.” About comScore comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence withvast demographic detailstoquantify consumers’ multiscreen behavior at massive scale.This approach helps media companies monetize their complete audiences and allows ma

yabo网站登陆

rketers to reach these audiences more effectively.Withmore than 3,200 clients andglobal footprint in more than 75 countries, comScore is delivering the future of measurement.Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visitcomscore.com. Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from our collaboration with Google and our vCE family of products. These statements are based on our current expectations of future events and involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to: the features and characteristics of our products and technology; our integration with Google and other partners; the effects of our merger with Rentrak Corporation; the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; and the acceptance of new products and methodologies by the industry, including existing and prospective comScore clients and partners. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
本文关键词:yabo网站登陆,yabo网页版

本文来源:yabo网站登陆-www.xiaozhisc.com

客户案例Customer case
  • 中国援巴蝗灾防控工作组组长回应治蝗热点问题
  • 在“一带一路”倡议中升华中芬关系-yabo网站登陆
  • yabo网页版_保健品靠忽悠获暴利谁之过?
  • yabo网站登陆|依法保障民营企业权利
  • yabo网页版|1000亿美元唬谁呢?中国不是吓大的!
  • yabo网站登陆|大湾区建设为澳门发展注入强大新动能
  • 诺基亚股价大涨12% Lumia 920销售良好?
  • 侯马普天荣盛光缆觅新东家-yabo网站登陆
  • 锐科激光营收14.6亿元 净利润4.3亿元 同比增长均超50%_yabo网站登陆
  • yabo网页版-青松讲盘:1月17日期货主力品种操作建议【展翅翱翔】